We work with the world's best agencies
Our approach
A practical path for agency AI success
We make it possible for agencies to adapt to AI. By combining deep technical expertise with commercial understanding, we deliver tailored strategies that make AI usable, scalable, and valuable for your agency.
We design AI solutions aligned with your agency goals
We focus on measurable outcomes, not hype
We build long-term partnerships to drive continuous innovation
Our process
The Robot & Child Evaluation Process
We evaluate your organisation through both human creativity (“the Child”) and AI-driven efficiency (“the Robot”), ensuring balance between innovation and optimisation. Our process uncovers opportunities, eliminates inefficiencies, and builds a clear roadmap for an AI-enabled future.
The Robot & Child Agency Evaluation Process
Creative & Campaign Development
Are creative and accounts teams efficient and effective?
How can AI accelerate ideation, production, and testing?
Is client feedback being captured and used to shape AI-powered solutions?
Media, Sales & Operations
Is media planning and execution optimised with AI?
Are sales and lead management systems efficient, accurate, and automated?
Are operations streamlined and benefiting from workflow automation?
Technology & Integration
Are the right tools being used — and are they well-integrated across the business?
Is there duplication, manual workarounds, or inefficiency due to lack of integration?
Are platforms (CRM, ERP, marketing tech) being consistently adopted across teams?
Data & Decision-Making
Is data well-organised, accurate, and complete?
Does data flow seamlessly across systems (ops, finance, CX, marketing)?
Is data being used to power insights, predictions, and decision-making?
People & Culture
Is the organisation ready to embrace AI and build a new DNAI?
Do functional teams have fluency and confidence with AI tools?
Are performance management and KPIs tied to AI adoption and effectiveness?
Roadmap
Setting out the future vision of the agency DNAI
Recommending internal change and transformation
Recommending areas of service development, technology adoption, build and implementation
Our services
Making AI practical, scalable, and profitable
From strategy and integration to optimisation and training, we help you unlock AI’s full potential across every part of your agency.
